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A consistent design that creates a professional
image of your company. Your online and offline communications should
be inline with your company's image.
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Concise, to-the-point copy that's easy
to read. Less is more when it comes to text on a website. This is
not a brochure.
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Logical and focused in content.
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Easy to navigate. Users should be able
to get to where they want to go easily and return to pages from anywhere
on the site.
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Quick to download. Too
much animation or complex graphics can take longer than a user wants
to spend waiting.
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Targeted to your audience. The site
needs to speak to the key visitors in a way that's most meaningful
to them.
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Easy to contact your company. E-mail
links, addresses and phone numbers should standout.
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Easy to find on the Internet. Listed
with the search engines that make sense.
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Updated regularly. It's a waste of time
and money to have outdated or incorrect information on your site.
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Designed by a professional web designer
who knows how to create a site that meets all of these criteria.
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