• Do you have a current site?
  
  
• If yes, what do you like about your current site?
  
  
• What do you dislike about your current site?
  
  
• If no, will you need a domain name and/or web hosting for this website?
  
  
• Do you already have a logo in digital format?
  
  
• Do you know what pages you'll want to have in the site?
  
  
• Do you have brochures or other existing information that would help us develop your site's content?
  
  
• What is the overall look and feel that you want to convey with the new site - what type of image do you want to communicate?
  (What word/words would you use to describe how the site should look? Examples: conservative, progressive, friendly, formal, casual, serious, simple, experts, service-oriented, professional, etc)
  
  
• Do you have any preferences with regard to graphics, photos? Do you have images you would like to use for your website?
  
  
• Will you want to use a splash page?
  
  
• Do you have color preferences?
  
  
• What is mandatory - those elements that must be a part of the new site?
  
  
• What do you like about competitors' sites, what have you seen at other sites that you'd like to incorporate?
  
  
• What do you dislike about competitors' sites?
  
  
• What is your company's unique selling proposition (USP)?
  USP tutorials:
  http://www.adcopywriting.com/article5.htm
  http://adcopywriting.com/Tutorial_3_USP.htm
  
  
• What is your company's point of difference (POD)?
  
  
• What are the benefits of working with your company versus a competitor?
  
  
• How would you describe your Target Audience?
  
  
• What are your goals for your web site?
  
  
• Will you want to be able to update parts of the site yourself?

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