- Do you have a current site?
- If yes, what do you like about your current site?
- What do you dislike about your current site?
- If no, will you need a domain name and/or web hosting
for this website?
- Do you already have a logo in digital format?
- Do you know what pages you'll want to have in the
site?
- Do you have brochures or other existing information
that would help us develop your site's content?
- What is the overall look and feel that you want to
convey with the new site - what type of image do you want to communicate?
(What word/words would you use to describe how the site should look?
Examples: conservative, progressive, friendly, formal, casual, serious,
simple, experts, service-oriented, professional, etc)
- Do you have any preferences with regard to graphics,
photos? Do you have images you would like to use for your website?
- Will you want to use a splash page?
- Do you have color preferences?
- What is mandatory - those elements that must be a
part of the new site?
- What do you like about competitors' sites, what have
you seen at other sites that you'd like to incorporate?
- What do you dislike about competitors' sites?
- What is your company's unique selling proposition
(USP)?
USP tutorials:
http://www.adcopywriting.com/article5.htm
http://adcopywriting.com/Tutorial_3_USP.htm
- What is your company's point of difference (POD)?
- What are the benefits of working with your company
versus a competitor?
- How would you describe your Target Audience?
- What are your goals for your web site?
- Will you want to be able to update parts of the site
yourself?
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